Mission Statement

To offer sellers an avenue to save thousands of dollars in unnecessary 5, 6 or 7% commissions while providing great exposure for the homes for sale and real estate expertise above and beyond what is expected from a traditional agent.

The Homeowners Concept Story

Being the first company in Wisconsin to recognize the public's desire to save money while not compromising on service and expertise, Homeowners Concept model has proved overwhelmingly successful. For 27 YEARS now we have SOLD tens of thousands of properties and SAVED well over $90 MM in commissions. We have accomplished this by providing more in marketing properties (having the most widely distributed homes magazine and a website with the largest inventory of homes, among others) AND having highly skilled, full time, seasoned agents who are truly dedicated to real estate and assisting sellers and buyers achieve their goals. We are also one of only 2 large real estate companies to carry the Accredited Business BBB logo!

Our streamlined, highly efficient operation translates into big savings for the sellers. A typical agent in the 5, 6 or 7% company does just a few transactions a year and spends a lot of time prospecting for new clients due to competitors offering the same service for the same high commission. As a result, traditional offices are like a revolving door. Agents enter and leave the business constantly (the large companies have to continually hire and train new agents). They count on each agent to at least attract a relative/friend or spend enough money of their own to attract a client outside their sphere of influence. It takes considerable time and money for traditional agents to convince the consumer to pay the exorbitant commissions and to differentiate themselves from the competition. Traditional agents then are left with less time to do actual real estate work and stay in business long enough to become veterans in the industry. After a couple of years in business many quit or resort to part time status and get a full time job to survive. On the other hand, Homeowners Concept agents don't have to market themselves as smart sellers see the value in our program and come to us directly. We hire just enough dedicated experienced agents so that they make a decent living and stay until retirement. Furthermore, we offer one of the most sophisticated marketing programs in the industry. We maximize the marketing for the properties for sale, creating buyer demand that can help a home sell for its highest possible price which along with our low fees allows a seller to walk away with the most money from the closing table.

Sell & Save Money With Homeowners Concept!!

Homeowners Concept offices are fully licensed in their respective state and are members of the National and Local Association of Realtors.